BMC Toys: Rosie the Riveter Project Update

Posted by Jeff Imel on

The new BMC Toys Rosie the Riveter figure sculpt is complete and the resin master models are scheduled to arrive in a few days. The models will be used to make the steel plastic injection tool. Here's the sculpt from several views:
BMC Toys® Rosie the Riveter Sculpt

Rosie was an unexpected spinoff of the BMC Toys Plastic Army Women project. The sculptor, James Van Schaik, suggested making the sculpt and offering some resin figures to help promote the Plastic Army Women Kickstarter. Initially, I didn't think it was a good fit, but I ran the idea by friends and family and was quickly overruled. The Rosie resin figures were popular enough that I added a plastic version as a Kickstarter stretch goal and so this fall she'll be available to everyone.

The figure will be about 1:30th scale (60mm) and stand about 65mm tall with the base and made from slightly stiff HDPE plastic. I'm still working out the details of how she'll be offered as a final product. My starting point for the product is a pack of 12 figures (a Bunch-O-Rosies) in one or 2 different color assortments. The first color assortment under consideration is red, white, blue and yellow inspired by the colors of the famous "We Can Do It!" poster:
BMC Toys® Rosie the Riveter Patriotic Pop Poster Color Mockup

The next color assortment is inspired by statues and included metallic bronze, dark metallic silver and a marble white:
BMC Toys® Rosie the Riveter Statue Color Mockup

Another possible color assortment is based on the colors the BMC Toys Plastic Army Women: olive-drab green, tan & pink:
BMC Toys® Rosie the Riveter Plastic Army Women Color Mockup

Yet another possibility is offering Rosie in a paint-able plastic model with paint and brush as an art kit. That would likely be something for 2021.

Let me know what you think of the colors and how you would like Rosie offered. As soon as I finalize the details she'll be available for pre-order in the Plastic Army Women Pre-Order Shop.

Stay well,

Jeff at BMC Toys

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  • My comment is… I just love Rosie the riveter! During world war II my great aunt was a riveter at a local plant!! Can’t wait to get a few it doesn’t matter which ones they are!!

    Georgetta smotzer on
  • Hey Jeff,
    You know, all the colors work. The sculpt looks great in all of them. My preference for Rosie who is truly an heroic figure, is the group that’s inspired by statuary. I also like Red, White, and Blue. I think those colors would be fun and appropriate choices, for obvious reasons. Great stuff! Keep rollin’ on, brother!

    Thomas Lozowski on
  • I prefer the metallics by far. I know I am entitled to one for my donation but I would like to order a metallic Rosie for each girl in my family when the time is right. Thanks!!

    Diana Taylor on
  • These are great! Love the Army green & tan colors. Thank you for the positive news in these stressful times!

    Sheila L Holmes on
  • All of the colors are wonderful, but a kit with the poster colors (red, white, blue and yellow) would be my choice. Then I could pose my Rosie’s underneath my poster. By the way, I retired from the Air National Guard as welder/riveter. I love these ladies!

    Gail Connor on

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